MARTIAS, D. . Investigating The Role of viral marketing, online consumer reviews and prices on online shop purchasing decisions. International Journal of Social and Management Studies, [S. l.], v. 4, n. 3, p. 15–21, 2023. DOI: 10.5555/ijosmas.v4i3.309. Disponível em: https://ijosmas.org/index.php/ijosmas/article/view/309. Acesso em: 7 oct. 2025.