Araujo, C. J., Perater, K. A. ., Quicho, A. M. and Etrata, A. (2022) “Influence of TikTok Video Advertisements on Generation Z’s Behavior and Purchase Intention”, International Journal of Social and Management Studies, 3(2), pp. 140–152. doi: 10.5555/ijosmas.v3i2.123.