International Journal of Social and Management Studies

Evidence-based Employee Performance Evaluation: Integration of Analytical Methods, Digital, and Organizational Perspectives

Nofiyanti Nofiyanti — 2025-06-13

Employee performance evaluation is a critical component of human resource management, serving as a foundation for strategic organizational decision-making. This study aims to analyze the effectiveness of various performance appraisal methods, including Grey Relational Analysis (GRA), Entropy, Fuzzy Analytical Hierarchy Process (F-AHP), Balanced Scorecard (BSC), and Human Resources Scorecard (HRSC). In addition to quantitative approaches, the study also examines the influence of individual and organizational factors such as self-efficacy, job satisfaction, employee loyalty, and gender mainstreaming on employee performance. The findings reveal that data-driven methods like GRA and F-AHP reduce subjectivity in evaluations, while BSC and HRSC successfully align performance metrics with organizational strategy. Psychosocial factors are also found to significantly contribute to performance improvement. Thus, the implementation of integrated and technology-based evaluation systems is essential for adaptive and strategic human resource performance management

The Impact of AI-Based Decision Making, Market Intelligence, and Chatbot Integration on Business Performance in Indonesian Start-ups

Afina Hasya — 2025-06-29

With the fast-growing digital era, artificial intelligence (AI) has emerged as a principal catalyst for enhancing corporate performance, particularly for Indonesian start-ups. This study examines the effects of AI-driven decision-making, market intelligence, and chatbot implementation on Indonesian start-up business performance. Quantitative methods were employed to gather data from 250 participants, including founders, managers, and decision-makers of different start-up organizations. Structural Equation Modelling - Partial Least Squares (SEM-PLS) was employed to quantify the extent of association of independent variables with firm performance. Results indicate that all three dimensions positively and significantly influence business success, with market intelligence affecting most. Artificial intelligence supports enhanced accuracy and efficiency in decision-making, market intelligence allows organizations to comprehend consumer expectations and trends, and chatbots support increased efficiency in client communication and interaction. These results have significant implications for start-ups and governments to strategically employ AI technologies in order to boost competitiveness and economic growth in Indonesia.

Integrating Strategic Planning and Academic Standards in Higher Education: Insights from a Digitalpreneurship Program Case Study

Otisia Arinindyah — 2025-06-13

In response to the growing importance of digital entrepreneurship in the global economy, higher education institutions are increasingly tasked with designing programs that equip students with the competencies needed to navigate and lead in digital environments. This study investigates how Universitas Insan Pembangunan Indonesia (UNIPI), a private university in Indonesia, strategically plans and standardizes its academic offerings to develop a sustainable digitalpreneurship program. Employing a descriptive qualitative approach, data were collected through document analysis, in-depth interviews with institutional leaders, program chairs, lecturers, and students, as well as direct classroom observations. Thematic analysis revealed five major themes: strategic vision and institutional positioning, curriculum alignment with national standards (SN-Dikti and KKNI), quality assurance mechanisms, implementation challenges and pedagogical practices, and stakeholder engagement. Findings indicate that while UNIPI has articulated a strong institutional vision for digital entrepreneurship, operational implementation remains uneven across departments due to variations in faculty readiness, infrastructural access, and industry collaboration. Curriculum design shows compliance with national education standards, but gaps exist in translating such standards into innovative teaching practices. Students generally value experiential learning opportunities but express a need for stronger mentoring, startup incubation support, and practical engagement. This study contributes to the literature by offering a contextualized model of how private universities in emerging economies can integrate strategic planning and academic standardization to foster digitalpreneurship. It highlights the critical need for institutional reflexivity, coordinated leadership, and adaptive governance to build a sustainable and inclusive digital entrepreneurial ecosystem in higher education.

The Influence of Humanistic Learning Theory and Holistic Education Theory on the Quality of Student Learning Outcomes at Jembulwunut Elementary School in the Digital Era

Yayuk Hariyasasti — 2025-06-30

The purpose of this study was to analyze the influence of humanistic learning theory on the quality of student learning outcomes, to analyze the influence of holistic education theory on the quality of student learning outcomes. This research method is a quantitative method with a survey, the population of this study were all teachers at Jembulwunut Elementary School and the respondents were 10 teachers selected using simple random sampling. The research data were obtained by distributing online questionnaires via Google Form, the questionnaire was designed to contain statement items with a Likert scale of 1 to 5. The data analysis of this study used SmartPLS software, the stages of data analysis were validity testing, reliability testing and hypothesis testing. The independent variables in this study are Humanistic Learning Theory and Holistic Education Theory, while the dependent variable is the quality of student learning outcomes. The results showed that Humanistic Learning Theory has a positive and significant relationship with the quality of student learning outcomes at Jembulwunut Elementary School and Holistic Education Theory has a positive and significant relationship with the quality of student learning outcomes at Jembulwunut Elementary School. The approach to educational philosophy and humanistic learning theory has a strategic role in improving the quality of education in the digital era. humanistic and holistic approaches can also be applied in digital-based curricula. For example, project-based learning integrated with technology can be designed to develop digital-age skills such as critical thinking, creativity, and collaboration.