Impact of Advertisements on the Buying Behavior of rural consumers in Laur, Nueva Ecija, Philippines

Authors

  • Nhina Ysabelle C. Braza Student, College of Commerce and Business Administration, University of Santo Tomas, Manila, Philippines
  • Andre John A. Manglicmot Student, College of Commerce and Business Administration, University of Santo Tomas, Manila, Philippines
  • Ma. Beatrice G. Tecson Student, College of Commerce and Business Administration, University of Santo Tomas, Manila, Philippines
  • Paul Angelo D. Woo Student, College of Commerce and Business Administration, University of Santo Tomas, Manila, Philippines Tomas, Manila, Philippines
  • Marie Abigail Posadas Thesis Adviser, College of Commerce and Business Administration, University of Santo Tomas, Manila, Philippines

DOI:

https://doi.org/10.5555/ijosmas.v3i5.160

Abstract

Advertisement plays a vital role in communicating and convincing customers to purchase goods or services. This study investigates the influence of advertisements to purchase FMCG among rural families in Laur, Nueva Ecija, Philippines. It aims to determine how families in the rural area perceive advertisements and know what factors should be considered to arrive at a specific advertisement applicable to families in the rural area. The study will use a quantitative method, and data will be collected using descriptive correlational research and the random sampling technique. This study will help businesses to understand how advertisements affect rural consumer behavior. These businesses will improve and align their advertising materials to effectively communicate and create relationships with rural customers.

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Published

2022-03-30

How to Cite

Braza, N. Y. C., Manglicmot, A. J. A., Tecson, M. B. G., Woo, P. A. D., & Posadas, M. A. . (2022). Impact of Advertisements on the Buying Behavior of rural consumers in Laur, Nueva Ecija, Philippines . International Journal of Social and Management Studies, 3(5), 37–50. https://doi.org/10.5555/ijosmas.v3i5.160