BUSINESS FEASIBILITY STUDY OF SCOOP AND CHILL GELATO BAR IN SOUTH JAKARTA
DOI:
https://doi.org/10.5555/ijosmas.v4i1.279Keywords:
Feasibility Study, Vegan, Gelato, South Jakarta.Abstract
The purpose of this study was to look into the feasibility of Scoop and Chill Gelato Bar as a new business in South Jakarta. Scoop and Chill Gelato Bar is an ice cream shop that sells vegan gelato as the main product due the increasing of health awareness and maintaining a healthy lifestyle after the pandemic of COVID – 19. .This study is driven by the growth of food and beverages industry in 2022 post pandemic. Primary data is gathered using questionnaire filled by 152 respondents and secondary data gathered from external sources. To measures the feasibility of Scoop and Chill Gelato Bar, there are some aspects such as financial, human resources, marketing and operational aspect. The financial use feasibility of investment such as Break-even Point (BEP), Net Profit Value (NPV), Payback Period (PP). The analysis of financial shows Scoop and Chill Gelato Bar is feasible to operate with minimum break-even point value of Rp3,638,574,382 per year and 2 year, 4 months and 25 days to achieve payback period. The financial also shows the Net Present Value is Rp9,676,607,483 (NPV>0). The analysis shows that Scoop and Chill Gelato Bar is profitable and feasible to operate.
Keywords – Feasibility Study, Vegan, Gelato, South Jakarta.
Downloads
References
Badan Pusat Statistik Provinsi DKI Jakarta (2022) Rata-rata Pengeluaran per Kapita Sebulan Makanan dan Bukan Makanan di Daerah Perkotaan Menurut Kabupaten Kota Rupiah 2019 – 2021. https://jakarta.bps.go.id/indicator/5/136/1/rata- rata-pengeluaran-per- kapita-sebulan-makanan-dan-bukan-makanan-di-daerah-perkotaan- menurut-kabupaten-kota-rupiah-.html
Badan Pusat Statistik Provinsi DKI Jakarta (2022) Jumlah Penduduk Provinsi DKI Jakarta Menurut Kelompok Umur dan Jenis Kelamin https://jakarta.bps.go.id/indicator/12/111/1/jumlah-penduduk-provinsi-dki- jakarta-menurut-kelompok-umur-dan-jenis-kelamin.html
Badan Pusat Statistik Provinsi DKI Jakarta (2022) Jumlah Penduduk Provinsi DKI Jakarta Menurut Kelompok Umur dan Jenis Kelamin https://jakarta.bps.go.id/indicator/12/111/1/jumlah-penduduk-provinsi-dki-jakarta-menurut-kelompok-umur-dan-jenis-kelamin.html
Gisslen, W. (2013). Professional Baking (6th ed.). John Wiley & Sons Ltd.
Greger, M. (2016). About NutritionFacts.org. Nutrition Facts. https://nutritionfacts.org/about/
Goff, H.D. and R.W., Hartel. (2013). Ice Cream. Springer Science Business Media. New York.
Hariharan, C. K. (2019). Simplified Approach to Financial Management Theory. India:Wolters Kluwer.
Hartono, B. (2016). Prinsip Analisis Ekonomi. UB Press.
Henderson. (2020). Supply and Demand. Germany: Outlook Verlag GmbH.
Ho, R. (2014). Handbook of Univariate and Multivariate Data Analysis with IBM SPSS (2nd ed.). Boca Raton: Taylor & Francis Group.
Hutchins, G. (2018). Enterprise Risk Management. Europe: CERM Academy.
Ho, R. (2014). Handbook of Univariate and Multivariate Data Analysis with IBM SPSS (2nd ed.). Boca Raton: Taylor & Francis Group.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). New Jersey: Pearson Prentice Hall, Inc.
Kotler, P. (2019). Marketing Management. United Kingdom: Pearson UK
McMacken, M., & Shah, S. (2017, May). A plant-based diet for the prevention and treatment of type 2 diabetes. Journal of geriatric cardiology https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5466941/
Oxley, S. (2022). The Benefits of Being Vegan : A Fun and Informative Guide to Healthy Vegan Living for Beginners .
Sardjono, S. (2017). Ekonomi mikro: teori dan aplikasi. CV. Andi Offset. SPSS (2nd ed.). Boca Raton: Taylor & Francis Group.
Scarborough, N. and Cornwall, J. (2019). Essentials of entrepreneurship and small business management (Ninth Edition). Pearson Education, Inc.
The Vegan Society (2018) History https://www.vegansociety.com/about-us/history
Walker, J.R. (2019). Introduction to Hospitality (8th ed.).
