The Effect of E-WOM on Instagram on Visiting Interest and Impact on Visiting Decision to the Culinary Tourism Area of Pasar Lama, Tangerang
DOI:
https://doi.org/10.5555/ijosmas.v2i6.75Keywords:
Electronic Word of Mouth, Visiting Interests, Visiting Decisions, InstagramAbstract
One of the tourism potentials in Tangerang City which is quite famous for the Pasar Lama Culinary Area. This area is one of the tourist destinations visited by many people for culinary tourism purposes, shopping and others. Electronic Word of Mouth (E-WOM) is the development of Word-of-Mouth communication in utilizing the internet which is believed to be able to influence the interests and decisions of visiting other people. Instagram, as an internet social media that can make it easier for businesspeople to provide information, then for the public it can also make it easier to share information with potential visitors, including sharing their culinary tourism experiences. The research method used in this research is explanatory research with a quantitative approach. With purposive sampling technique, the number of samples in this study were 120 samples collected online and with instrument testing and data processing in this study resulted that there was a significant influence on Electronic Word of Mouth on visiting interest and visiting decisions on Tourist Area Visitors. Culinary Pasar Lama, Tangerang partially or simultaneously. This research is expected to provide benefits for tourism businesses in the use of Instagram social media with electronic Word of Mouth in sharing information with potential visitors to be able to attract interest and decision to visit.
Downloads
References
Abd-Elaziz, M. E., Aziz, W. M., Khalifa, G. S., & Abdel-Aleem, M. (2015). Determinants of Electronic word of mouth (EWOM) influence on hotel customers’ purchasing decision. Journal of Faculty of Tourism and Hotels, Fayoum University, 9(2/2), 194–223.
Adeliasari, Ivana, V., & Thio, S. (2014). Electronic Word-of-Mouth (e-WOM) dan Pengaruhnya Terhadap Keputusan Pembelian di Restoran dan Kafe Surabaya. Bisnis Manajemen, 2(2), 218–230.
Arwiedya, M. R. (2011). Analisis Pengaruh Harga, Jenis Media Promosi, Resiko Kinerja, dan Keragaman Produk terhadap Keputusan Pembelian Via Internet pada Toko Online. Program Sarjana Fakultas Ekonomi Universitas Diponegoro.
Central Bureau of Statistics, T. C. (2020). Kota Tangerang Dalam Angka. In Kota Tangerang Dalam Angka (Vol. 2020).
Cross, M. (2014). Social Media Security.
Erkan, I. (2015). Electronic Word of Mouth on Instagram: Customers’ Engagements with Brands in Different Sectors. International Journal of Management, Accounting and Economics, 2(12), 1435–1444.
Hair, J. F. al. (2010). Joseph F. Hair, William C. Black, Barry J. Babin, Rolph E. Anderson - Multivariate Data Analysis (7th Edition)-Prentice Hall (2009).pdf.
Hapsari, N. R., & Lubis, N. (2014). PENGARUH ATRIBUT PRODUK WISATA DAN ELECTRONIC WORD OF MOUTH ( eWOM ) TERHADAP KEPUTUSAN BERKUNJUNG PADA OBYEK WISATA. 024.
Juliana , Juliana, Amelda, Pramezwary, Alicia, Alicia, Daria, Daria, Fenny, Fenny, Rhoswenlin, R. (2021). Konsekuensi Consumer Engagement : Iklan dan Konten Media Sosial Berfokus pada Konsumen Restoran Indonesia : Perspektif Uses and Gratification Theory. 12(September). https://doi.org/10.31294/khi.v12i2.10489
Juliana, J. (2019). Analisis Potensi Kawasan Wisata Kuliner Dalam Mendukung Pariwisata Di Kota Tegal Jawa Tengah. Khasanah Ilmu - Jurnal Pariwisata Dan Budaya, 10(2), 2–3. https://doi.org/10.31294/khi.v10i2.6356
Kotler, P., & Armstrong, G. (2012). Prinsip-Prinsip PEMASARAN Principle of Marketing. 1–63.
Pandia, R. M., Kadunci, K., & Hutagalung, D. D. C. (2017). Pengaruh Kualitas Produk Dan Harga Terhadap Proses Keputusan Pembelian Konsumen Produk Air Mineral Aqua. Epigram, 14(1), 67–76. https://doi.org/10.32722/epi.v14i1.960
Pedersen, S. T., Razmerita, L., & Colleoni, E. (2014). Electronic Word-of-Mouth communication and consumer behaviour : an exploratory study of Danish social media communication influence. LSP Journal, 5(1), 112–131.
Pramezwary, Amelda, Juliana, Juliana, Hubner, I. B. (2021). DESAIN PERENCANAAN STRATEGI PENGEMBANGAN POTENSI WISATA KULINER DAN BELANJA KOTA BANDUNG. Pariwisata, 8(1), 10–21.
Suarsa, S. H. (2020). Pengaruh Electronic Word of Mouth (Ewom) Pada Online Travel Agent (Ota) Traveloka Terhadap Keputusan Menginap Di Topas Galeria Hotel, Bandung. Eqien: Jurnal Ekonomi Dan Bisnis, 7(1), 50–56. https://doi.org/10.34308/eqien.v7i1.112
Sugiharto, S. (2015). Pengaruh Ketersediaan Produk Dan Harga Terhadap Pembelian Ulang Produk Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Dalam Studi Kasus Air Minum Dalam Kemasan(Amdk) Cleo Didaerah Kelurahan Gunung Anyar Surabaya. Africa’s Potential for the Ecological Intensification of Agriculture, 53(9 (AMDK)), 1689–1699.
Sugiyono. (2017). prof. dr. sugiyono, metode penelitian kuantitatif kualitatif dan r&d. intro ( PDFDrive ).pdf. In Bandung Alf (p. 143).
Uma Sekaran, R. B. (2016). Research Methods For Business_ A Skill Building Approach-Wiley (2016). In Encyclopedia of Quality of Life and Well-Being Research. https://doi.org/10.1007/978-94-007-0753-5_102084
Widyanto, A., Sunarti, S., & Pangestuti, E. (2017). PENGARUH E-WOM DI INSTAGRAM TERHADAP MINAT BERKUNJUNG DAN DAMPAKNYA PADA KEPUTUSAN BERKUNJUNG (Survei pada Pengunjung Hawai Waterpark Malang). Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 45(1), 94–101.
