Business Governance and Collaboration in Village-Owned Enterprises (BUMDes) in Efforts to Improve Market Performance in The Madiun Residential

Authors

  • Ayun Maduwinarti Universitas 17 Agustus 1945 Surabaya, Indonesia
  • Muhammad Taali Politeknik Negeri Madiun

DOI:

https://doi.org/10.5555/ijosmas.v4i2.304

Keywords:

Governance, Business Collaboration, Market Performance

Abstract

During the Covid-19 pandemic, almost all economic sectors are experiencing a downturn, so the district and city governments in Madiun are taking tactical steps, namely accelerating economic recovery through optimizing Village-Owned Enterprises (BUMDes) and Micro, Small, and Medium Enterprises (UMKM). which is seen as effective in sustaining the community's economy. So this research wants to examine the governance of BUMDes, which drives alliance business collaboration with MSMEs and other business managers to improve marketing performance. Descriptive quantitative research collected data using a questionnaire that was distributed to 78 administrators and documented data on the management of BUMDes and UMKM in the Madiun area. The results of the descriptive statistical analysis show that the management of BUMDes to improve market performance is carried out by strengthening collaboration with UMKM, using IT and innovation in the procurement of joint business stalls. Business collaboration with UMKM and individual businesses has also proven capable of improving marketing performance, which since collaboration has increased profitability, expanded marketing areas, and increased the number of market segments. So it can be concluded that improving business governance and alliance business collaboration driven by BUMDes can improve marketing performance.

Downloads

Download data is not yet available.

References

Ainul, A. L. H., Ali, N. A. M., & Anwar, R. (2022). Indonesian Printing Industry Profile. Environment-Behaviour Proceedings Journal, 7(SI7), 221-225.

Amri, L., Farani, D., Ali, N., & Anwar, R. (2022, December). The Challenges and Strategies of Printing Industry. In Proceedings of the First Jakarta International Conference on Multidisciplinary Studies Towards Creative Industries, JICOMS 2022, 16 November 2022, Jakarta, Indonesia.

Amri, L., Puspitasari, D., Ali, N., & Anwar, R. (2022, December). Potential, Problems and Strategies of Creative Economy Development: Quadruplehelix Perspective Approach. In Proceedings of the First Jakarta International Conference on Multidisciplinary Studies Towards Creative Industries, JICOMS 2022, 16 November 2022, Jakarta, Indonesia.

Amri, L. H. A., Sakina, N. A., Ali, N. A. M., & Anwar, R. (2022, December). An Overview of Creative Cities and Ecotourism Development in Jepara District, Indonesia. In IOP Conference Series: Earth and Environmental Science (Vol. 1111, No. 1, p. 012065). IOP Publishing.

Andayani, K.P dan Sudiarta, I.K (2021). Pembentukan Dan Pengelolaan Badan Usaha Milik Desa (Bumdes) Sebagai Sarana Meningkatkan Pendapatan Masyarakat Desa. Jurnal Kertha Negara Vol. 9 (5), 366-377

Benjamin, L (2021). The Perfect Book Promotion For Beginners: Effective Book Marketing Strategies for Consistent Sales Paperback. London: Allan Published, ltd

Buwana, M.A.L., dan Nursyamsiah, S (2018). Analisis implementasi inovasi terbuka: peran kerjasama eksternal terhadap inovasi produk dan kinerja perusahaan (Studi Empiris pada Usaha Kecil dan Menengah (UKM) Batik di Yogyakarta). Jurnal Manajemen Bisnis Indonesia, Vol. 6 (1), 45-64

Desiwantaram., Effendy, K., Madjid, U., dan Kawuryan, M.W (2021). Model pengelolaan badan usaha milik desa dalam meningkatkan pendapatan asli Daerah. INOVASI, Vol. 17 (4), 850-859

Febrianto, F. H., dan Santoso, E. B. (2021). Penentuan Sektor Unggulan Daerah Untuk Mengurangi Ketimpangan Pendapatan Wilayah Di Eks Karisidenan Madiun Provinsi Jawa Timur. Prosiding Seminar Nasional Asosiasi Sekolah Perencanaan Indonesia (ASPI), Vol. 1(1), 176–185

Gayo, S.B dan Rujiman, E., (2020) Peranan Badan Usaha Milik Desa Dalam Meningkatkan Perekonomian Masyarakat Perdesaan, Media Komunikasi Geografi Fakultas Hukum dan Ilmu Sosial UNDIKSHA dan IGI. Vol 21 (02), 202-209.

Hamril, Sarjan, A., dan Arifin, S (2021). Pengelolaan Badan Usaha Milik Desa dalam Meningkatkan Perekonomian dan Kesejahteraan Masyarakat di Kec. Lappariaja Kab. Bone Perspektif Ekonomi Syariah. JURNAL AL-TSARWAH, Program Studi Ekonomi Syariah Pascasarjana IAIN Bone, Vol. 4 (1), 35-54

Ibrahim, M (2020). Analisis Pengaruh Berbagi Informasi, Kepercayaan, Hubungan Jangka Panjang, Dan Kolaborasi Terhadap Kinerja Supply Chain Management (Studi Pada Paguyuban UMKM Kampung Keramik Dinoyo Malang). JIMFEB - Jurnal Ilmiah Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Brawijaya. Vol.2(2), 98-118

Jati, K and Salam, A.R (2021). Governance and Accountability of Macroeconomic Variables in Indonesia, Malaysia, Thailand and India using Three Models. Cendekia Niaga – Administrative Journal, Vol.5 (1) 1-16

Kirono, I., Armanu, A., Hadiwidjojo, D., dan Solimun, S. (2019). Logistics performance collaboration strategy and information sharing with logistics capability as mediator variable (study in Gafeksi East Java Indonesia). International Journal of Quality and Reliability Management, Vol. 36(8), 1301–1317

Kotler, P dan Keller, K.L.(2016). Manajemen Pemasaran edisi 12 Jilid 1. & 2. Jakarta: PT. Indeks

Majeed, M., Ansah, M.O and Ashmond, A.A (2021). The influence of social media on purchase intention: The mediating role of brand equity. Cogent Business & Management Journal Published, Vol.8, (1), 164-177

Mardoni, Y., Hadziq, M.F., Susila, A.R., dan Suhartono (2021). Pengelolaan BUMDES Cikahuripan Maju Berbasis Ekonomi Syariah. Diseminasi: Jurnal Pengabdian kepada Masyarakat, Vol. 3 (2), 68-74

Mustafa (2020). Rancang Bangun Sistem Kolaborasi UKM Berdasarkan Manajemen Rantai Pasok untuk Peningkatan Daya Saing UMKM Kota Semarang. Walisongo Journal of Information Technology, Vol. 2 No. (2), 93 – 104

NOVITASARI, D., CHIDIR, G., SASONO, I., ASBARI, M., SUPIANA, N., AMRI, W. A. A., ... & PURWANTO, A. (2021). Did e-Marketing and Spiritual Marketing Inflluences Sales Performance? Evidence from Indonesian SMEs. Journal of Positive Psychology and Wellbeing, 5(4), 932-943.

Nur, M.I., Juana, T., Ningrum, E.W., dan Sutisna, S (2022). Collaborative Governance In The UMKM Juara Program As An Effort To Increase The Competence Of West Java Enterprises. AdBispreneur: Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan, Vol.7 (1), 1-16

Pattipeilohy, V.R. (2018). Inovasi produk dan keunggulan bersaing: pengaruhnya terhadap kinerja pemasaran (studi pada usaha nasi kuning di kelurahan batu meja kota ambon). Jurnal maneksi, Vol 7 (1), 157-172

Prasetyo, D.A (2022). Penguatan Umkm Melalui Inovasi “Lapak Umkm” Sebagai Upaya Pemulihan Ekonomi Di Masa Pandemi. Jurnal Ekonomi dan Bisnis, Vol. 10 (2), 63-73

Putra, P.F., Arini, D.G.D., dan Suryani, L.P. (2020). Pelaksanaan Badan Usaha Milik Desa (Studi BUMDES Desa Gulingan Kabupaten Badung). Jurnal Interprestasi Hukum Fakultas Hukum Universitas Warmadewa.Vol: 1 (1), 228-233

Rodrigues RI, Lopes P and Varela M (2021) Factors Affecting Impulse Buying Behavior of Consumers. Front. Psychologycal Journal, Vol.2(1),324-339

Sari, D. M. M. Y., dan Sudana, I. P. (2020). Managerial accountability of badan usaha milik desa wija sari in samsam village: a case study research. Jurnal Ilmiah Akuntansi Dan Bisnis, Vol. 15(2), 152-168.

Sari, W.P., Astuti, A., dan Suherman, S. (2022). Analisis pengaruh manajemen rantai pasok bahan baku terhadap kinerja UMKM keripik singkong di Kota Cilegon. Jurnal Penyuluhan Dan Pemberdayaan Masyarakat, Vol. 1(1), 44–55.

Setiawan, L.R., dan Soelaiman, L (2020). Pengaruh kolaborasi, kecerdasan budaya, dan orientasi kewirausahaan terhadap kinerja UKM Kota Sibolga. Jurnal Manajerial dan Kewirausahaan, Vol. III (2), 388-397

Sosiawan, A (2022). Pengelolaan Badan Usaha Milik Desa (BUMDes) Di Masa Pandemi Covid-19. Jurnal Pallangga Praja, Vol. 4 (1), 23-31.

Taufik, M.M (2020). Pengaruh Orientasi Pasar Terhadap Kinerja Perusahaan UKM Dimediasi Keunggulan Bersaing (Studi Pada UKM di Smesco Indonesia). Jurnal Ekonomika dan Manajemen. Vol. 9 (1), 25-38

Tjiptono, F. (2018), Pemasaran Jasa, Prinsip, Penerapan,dan Penelitian. Yogyakarta: Penerbit Andi.

Wibowo, M.I.S dan Hapsari, A.N.S (2022). Pengelolaan Keuangan BUMDes: Upaya Mewujudkan Tujuan Pembangunan Berkelanjutan Desa. JRAP (Jurnal Riset Akuntansi dan Perpajakan) Vol. 9, (01), 52-71

Widayani, A., Astuti, E. S., dan Saifi, M. (2020). Competence and readiness of small and medium industries against of industrial revolution 4.0. IOP Conference Series: Earth and Environmental Science, Vol. 485(1), 3–17

Published

2023-05-03

How to Cite

Maduwinarti, A. ., & Taali , M. . (2023). Business Governance and Collaboration in Village-Owned Enterprises (BUMDes) in Efforts to Improve Market Performance in The Madiun Residential. International Journal of Social and Management Studies, 4(2), 163–172. https://doi.org/10.5555/ijosmas.v4i2.304

Issue

Section

Articles

Most read articles by the same author(s)