Administrative Policy of The Regional Customs and Excise Office of East Java I on Purchase Decisions Through Intensity of Use of Online Marketing Media
DOI:
https://doi.org/10.5555/ijosmas.v4i2.305Keywords:
Monitoring, control, restrictions, online intensity, purchasing decisionsAbstract
The development of digital technology was followed by the use of the Internet as an online marketing medium which is classified as effective and reaches a large number of Internet user communities. Market traffic for both exports and imports has increased rapidly because purchasing decisions through online transactions are seen as providing convenience. This study aims to analyze the tasks of monitoring, controlling, and limiting the traffic of goods and their influence on purchasing decisions which are intervened by the intensity of using online marketing. Respondents were taken purposively in the community who use marketing media and online transactions. The analysis was carried out through a structural equation model (SEM) using AMOS 20.0. The results of the research prove that supervision has an effect on consumer decisions to buy which is intervened by the intensity of use of online marketing media, and control has an effect on buying decisions which is intervened by the intensity of use of online marketing media, and the intensity of use of online marketing media has an effect on buying decisions. However, the results of this study cannot prove that there is a limiting influence on purchasing decisions that are intervened by the intensity of using online marketing media and cannot prove that supervision, control, and restrictions by the Office of the Directorate General of Customs and Excise directly affect buying decisions.
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